CRANDON, Wisconsin (November 24, 2020) While the traditional Macy’s Thanksgiving Parade is just days away, racing and music fans now have something more fitting to look forward to next Labor Day weekend.

In cooperation with the city and businesses of downtown Crandon, Wisconsin, Crandon International today announced its intention to elevate its historic annual Labor Day Weekend Parade by adding a concert by country music star Joe Nichols to the always popular event. Scheduled for Friday, September 3, 2021, the concert will be free and take place just before the hometown-flavored parade that features floats, marching bands and all of the race cars and drivers competing in the weekend’s Crandon World Championship Off-Road Races®.

The 2021 parade will represent the 52nd version of a timeless Crandon tradition.

Hit Singer Joe Nichols at Crandon Raceway

A KING OF COUNTRY: Blessed with a unique voice and unique style, hit singer Joe Nichols will bring his brand of country to downtown Crandon to celebrate the American worker as part of the 51st Crandon World Championships and World Cup. The free concert will take place on Friday, September 3rd, 2021 as part of the weekend’s Labor Day Parade. (Photo: Joe Nichols).

Nichols has enjoyed a highly successful career in the music industry, and was a surprise entertainer at Crandon’s invitation-only “Gold Ticket” party held as part of Crandon International’s 51st Polaris World Championships and Crandon World Cup in 2020. Throughout the course of his career, Nichols has released nine studio albums that have produced over 14 Top 40 singles. These country hits include number one singles “Brokenheartsville”, “Tequila Makes Her Clothes Fall Off”, “Gimmie That Girl”, “Sunny and 75”, and the RIAA GOLD-certified single “Yeah.”

“There’s no more popular tradition in off-road racing than Crandon’s annual Labor Day Weekend Parade,” explained new Crandon International owner Jamey Flannery. “We want to elevate that legacy for everyone and celebrate hard working Americans in a special way. Live music will play a big role in our future, and having Joe Nichols rock downtown Crandon in 2021 is going to kick-start all the fun next September.”  

Like this weekend’s Macy’s Thanksgiving Parade, plans are also underway to livestream the Crandon event via a hosted television-level production for the first time in its history. Driver and VIP interviews, along with other features will finally bring this special gathering to the rest of the world right from downtown Crandon.

crandon racing
crandon racing

A SPECIAL TRADITION: For decades, top-racers like extreme sports icon Brian Deegan have enjoyed meeting fans young and old at the annual Crandon Labor Day Weekend Parade (top). Celebrating its 52nd year in 2021, the event brings thousands of fans to the all-American Main Street of downtown Crandon. (Photos by Jason Zindrowski.)

Crandon International Raceway is comprised of a 1.75-mile short-course off-road track, more than 2,100 designated grass camping sites, a modern grandstand and a hospitality facility, a designated off-road park and corporate hospitality suites. The track plays host to two major race events each year, including June’s Forest County Potawatomi Brush Run and Labor Day’s massive Polaris World Championship Off-Road Races® and Crandon World Cup – an event which saw a record crowd of just over 70,000 people at its 50th anniversary running in 2019. Both the new Champ Off-Road and Ultra4 series are scheduled to run at the track as part of their 2021 race seasons.

In 2019 a small group of management staff and Jamey Flannery successfully created and executed its first “Crandon Rocks” concert by Kid Rock as part of that 50th anniversary weekend. Held at the track’s massive grass parking lot, the show managed to attract nearly 15,000 people to the venue despite being announced only 30 days before the stadium level concert took place.

Country singer Easton Corbin was also part of the weekend, performing at Flannery’s picturesque lakeside home as part of the first Crandon Gold Ticket VIP Party.

crandon racing kid rock

PROOF OF CONCEPT: In 2019 Crandon track management and new owner Jamey Flannery combined efforts to bring a world-class stadium concert to help celebrate the World Championship’s 50th anniversary. Known as the “Crandon Rocks” concert, the event drew nearly 15,000 fans to watch superstar Kid Rock entertain an enthusiastic crowd. (Photo: Mike Roth)

Additional information on the parade and concert will be announced in the coming months, as well as details regarding the historic live stream production from downtown Crandon.

Currently the 28th annual Forest County Potawatomi Brush Run weekend is scheduled for June 25th – 27th, 2021 and the 52nd Polaris Crandon World Championships will take place September 3 – 5th, 2021. Season camping and grandstand reservations will go on sale for the race season in early 2021. More information on the track can be obtained by visiting